Sunmarie: modernising matchmaking in Japan

This paper explores the roles of matchmaking agencies MAs in international marriages in contemporary Japan by identifying them from such sources as Yahoo Japan’s website, telephone directory, and a website of international marriage agencies. With the selected agencies, in-depth interview surveys were conducted, and the following findings were obtained. Many MAs started matchmaking services due to their own personal experiences with international marriage. For Japanese men, the main motivation for international marriage is the difficulty of finding Japanese women to marry. Regarding the spatial distribution of Japanese clients, there is an obvious distance-decay tendency: the shorter the distance from a particular MA office, the more clients. MAs provide various kinds of advice about preparing documents to help foreign wives of Japanese clients acquire spouse visas. Although many MAs are conscientious, they are wary of unscrupulous agencies.

New matchmaking agency Destini IS wants to pair Japanese women with Singaporean men

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. DOI: This paper explores the roles of matchmaking agencies MAs in international marriages in contemporary Japan by identifying them from such sources as Yahoo Japan’s website, telephone directory, and a website of international marriage agencies. With the selected agencies, in-depth interview surveys were conducted, and the following findings were obtained.

Yuto is not alone. Since the pandemic broke out, more Japanese singles have been on the hunt for spouses. Sunmarie, a match-making agency.

Powered by Google. Faced with decreasing population, the local government of Asahi town in Yamagata Prefecture launched in a project on finding non-Japanese wives for the local men. Subsequently, a number of Filipino women got married to the local Japanese men and settled in Asahi town. These international marriages attracted much public attention and led many other local governments in the rural regions throughout Japan to follow suit.

These marriages contributed to the steep rise in the number international marriages in Japan during the decades of s till s. A study on Yamagata prefecture, where one in fourteen marriages was an international marriage, showed that the rate of increase in the number of international marriages in the prefecture was much higher than the national average as shown in the table below. However, questions and criticisms of these local government initiatives soon followed.

Critics argued that it was improper for local governments to have an international matchmaking policy that involved short periods of interview through interpreters of prospective non-Japanese wives, selection by Japanese men of their respective brides from several candidates, and high service fees paid to private matchmaking agencies. Private matchmaking agencies reportedly received about two million Japanese Yen of commission per applicant.

In response, the local governments gradually stopped intervening in the international marriage initiatives. The private matchmaking agencies, in turn, gradually took full control of the international marriage business. Several years later, the problems regarding international marriages came to light. Some of the non-Japanese wives escaped from the rural communities to seek freedom.

They reported having unbearable lives in a patriarchal rural environment, and experiencing discrimination.

Online matchmaking party business getting brisk amid pandemic

But in her quest, the divorcee is also helping others do the same. The Japanese national, who says she is open to dating Singaporean men, is launching Destini IS, a matchmaking agency based here, with year-old Hiromi Kiuchi. Please subscribe or log in to continue reading the full article. We have been experiencing some problems with subscriber log-ins and apologise for the inconvenience caused.

A growing number of Japanese parents are joining matchmaking agencies in a bid to marry off their adult children.

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More and more Japanese parents are attending matchmaking parties in an effort to marry off their children, worried that they will be part of the growing segment of the population that never ties the knot. Although matchmaking for political or financial reasons was common in Japan’s millennials are apathetic about romance, and everyone knows it. But according to Hirokazu Nakamura, chief product officer and chief marketing officer of Tokyo-based startup Eureka Inc.

also held with large number of technical agencies, financing institutions Supporting agencies. Government agencies. Japan India Technology Matchmaking.

Then covid hit. Yuto not his real name , a year-old hotel employee from the southern city of Kumamoto, found himself confined to his home, alone. He decided to accelerate his wedding plans, and signed up for an online match-making service to find the love of his life—fast. Yuto is not alone. Since the pandemic broke out, more Japanese singles have been on the hunt for spouses. Both Sunmarie and O -net, a rival agency, have tried to adapt to the times, offering an online rendez-vous service since early April, when the government began curbing gatherings in much of the country.

LMO , another firm, offers drive-through meetings, in which singletons can introduce themselves from their cars, in the empty car parks of wedding halls. Cooped up in their homes alone for an extended period, singles are getting lonely—hence the surge in business for match-makers, explains Amano Kanako of NLI Research Institute, a think-tank. With covid dominating the news, lonely hearts are also increasingly anxious about the future: they want a partner with whom to face the unknown.

This marks the reversal of a long trend. Marriage has been in decline for decades. More than 1m couples tied the knot each year in the early s, but only , did last year. This is not just because the proportion of Japanese in their 20s and 30s the age at which people most commonly wed has fallen sharply. Interest in matrimony also surged after a terrible earthquake, tsunami and nuclear disaster in

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Officials desperately want more women to work to boost the country’s stagnant economy. But it also wants them to have more babies to reverse a long-running decline in the birth rate , one of the lowest in the world. That’s led to taxpayer-financed dating services in places like Ishioka, a town about an hour outside Tokyo. Related: Women: Japan’s hidden asset.

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Destini IS Pte Ltd. Come find a special someone to spend your Christmas with from among the locally-based Japanese and Singaporeans attending! With 1-on-1 time as well as group mingling time included in the programme, each participant will get the chance to speak to 5 different individuals of the opposite sex within 2 hours…. Destini IS selects your ideal partner through a series of comprehensive tests that uncovers not only the type of lady that might be compatible with you, but also your true self.

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Two Japanese PR outfits are launching an initiative that aims to MD Tetsuya Honda last year, and Vector, a large Tokyo-based agency.

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The Japanese government is trying to find your perfect match

Back to Contents of Issue: November Tokyo dating agency Destina straddles the seas to link up the lonely. With all those matchmaking years to develop, why have so few agencies adapted to changing times? It takes much more than a clever piece of software and a couple of powerful servers to deal with something as sensitive and critical as human emotions.

Destina, a Japan and US-based agency, has recognized this and now represents the cutting edge of what is, under the surface, an extremely complex industry. But the ambitious company goes one step further.

The pair started dating last summer. Such services as Resally operate marriage agencies and host matchmaking parties, increasing their.

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Finding Love In Japan – 101 East


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